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Bruce Spiva is the First D.C. Candidate to Hit the Airwaves


Say what you want about Bruce Spiva and his chances in the attorney general race, but give him this: He’s really going for it.

First, the former Perkins Coie partner engineered the seemingly successful effort to force Ward 5 Councilmember Kenyan McDuffie off the ballot. Now he’s become the first local candidate to hit the airwaves, spending six figures on an ad buy that his campaign shared first with Loose Lips.

Spiva’s campaign manager, Alaina Haworth, wouldn’t give many other details about the buy except to say that the ads will run on both TV and “digital streaming” across the District. But it seems clear enough that Spiva is hoping to generate a bit of momentum with a splashy move like this one, capitalizing on one of the rare occasions he’s made headlines to introduce himself to voters via paid media. The ad is a pretty paint-by-numbers bio spot, highlighting his experience with civil rights and voting rights cases and his advocacy for D.C. statehood, all accompanied by a weighty piano instrumental (performed by his son, Jonah, his campaign was sure to note).

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