Issa Rae Never Forgets Her Community

New York and L.A. are often the first cities that come to mind when you think of big names and mega-art entertainment, but not this time. HOORAE, Issa Rae’s multi-faceted entertainment media company, is taking over D.C. this weekend, March 25 to 27. 

“D.C. isn’t like other markets. [The city is] often overlooked and people feel like if they aren’t in L.A., N.Y., or some of these other major markets, then they won’t have the same opportunities,” says Morgan Davis, the director of brand partnerships, events, and artist relations at HOORAE. The company, which Rae founded in 2020, houses HOORAE Film & TV, ColorCreative Management, and the audio arm, Raedio. 

“I remember our company before it was HOORAE, when it was just Issa Rae Productions,” Rae, who grew up in Potomac, told the audience during the VIP HOORAE welcome event at The Gathering Spot on I Street NW Thursday. “It was about four people and we took pride in having ideas and ideating—felt like we had the world in our hands and we would spit them out and we would execute them.”  

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